Hi, I’m Amanda
The operator behind your operations.
I'm a Fractional COO and Lead OBM, and the founder of AM Operations Co. I work with service-based businesses and coaches who have built something real - and now need the operational structure to grow it without losing their minds in the process.
You’re ready to scale your business but you need help.
I've always been wired to see the bigger picture and build the systems that make it real. I know what it looks like when a business grows faster than its operations can hold - the chaos, the bottlenecks, the exhaustion of being the answer to every question. That's exactly why I built AM Operations Co. - because great businesses deserve operations that match their ambition.
Everything we do is built on the same framework: Organize, Systemize, Strategize. We start by understanding what's actually going on, build the systems that let your team function without you as the middleman, and then create the space for real strategy - the kind that comes from calm, not chaos.
AM Operations Co. is a small, intentional team. I lead every engagement as your Fractional COO or OBM, supported by an operations assistant and a VA so your business gets consistent, hands-on support. All our work together is retainer-based - because real operational change takes consistency, not a one-time fix.
Ready to build a business that runs like it should?
My core values
Here’s why you’ll love working with us:
AM Operations Co. was built on a simple belief - great operations and great people go together. Here's what that looks like in practice:
We prevent fires - we don't just fight them.
Clarity scales. Complexity doesn't.
We integrate as partners, not providers.
We build flexible, meaningful work for women who want both.
What People Are Saying
*
What People Are Saying *
My business was consistently booked out with clients and full coaching programs but between handling all of the administrative, sales, and marketing tasks necessary to serve my clients well while maintaining my revenue there was no room for growth - not to mention a lack of energy to simply enjoy my free time.
Hiring Amanda provided me with everything necessary to find more fulfillment in my business and life. She created systems and processes that streamlined and automated every step in my business, stepped in to manage my team, and helped me strategize solid marketing and sales strategies for growing my reach and revenue. The time that was IMMEDIATELY freed up was invaluable.
She's my ROCK. I trust her fully with all aspects of my business. I hired her as an Online Business Manager but she quickly grew into my Chief Operations Officer. I recommend Amanda to EVERYONE I can as often as I can because I know she will be integral to the success of any business.
Rita K. Goodroe - Owner, Rita Goodroe LLC · Business Strategist & Professional Keynote Speaker/Emcee
What I love most about working with Amanda is her ability to think three steps ahead at all times. She doesn't just solve problems as they arise - she anticipates them before they happen and proactively puts systems and protocols in place to keep everything running smoothly. She has an incredible ability to take any challenge and quickly identify how it can be automated, delegated, or systemized. That lens has been invaluable in building a business that operates efficiently without constant oversight from me.
Before bringing Amanda in as COO, we were in a strong growth phase — but we had reached a point where the systems that had gotten us there were no longer effective. We had outgrown our infrastructure, which was creating inefficiencies, redundancies across the team, and confusion around responsibilities. I knew we needed to evolve our operations, but I didn't have the time or the systems expertise to rebuild everything at the level I knew it required.
The results have been remarkable. In the first 30–45 days alone, Amanda implemented systems and processes that were, frankly, mind-blowing. But beyond the operational results, the biggest shift has been personal. I've been able to fully step back into my visionary role — focused on growth, strategy, and long-term direction — instead of being in the weeds trying to figure out systems and platforms. That shift has been incredibly freeing. My team feels it too. They're more supported, more empowered, and more confident because there's genuine clarity around expectations and ownership.
Jennifer Lindsey - Founder, Advanced Imaging, Inc. & Cardinal Tech